Enterra Solutions, LLC today announced that the Promotion Optimization Institute (POI) has named Enterra the sole recipient of the Best-in-Class Category Distinction for Decision Intelligence Platform in The POI 2026 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama. It is one of ten Best-in-Class Category Distinctions Enterra received in the 2026 report, which assesses 20 vendors serving consumer goods manufacturers and retailers.

Decision intelligence helps companies move from reports and dashboards to enterprise decision-making. It evaluates a business’s options against its objectives and constraints and recommends what to do next. For consumer goods companies, where a pricing or promotion choice ripples through supply, margin, and growth, that means seeing the trade-offs before acting.

“Consumer goods companies have more data and more AI than ever, but most of it still serves one function at a time. Decision intelligence connects those choices,” said Stephen DeAngelis, founder and CEO of Enterra Solutions. “Our applications let teams in revenue management, planning, and supply chain make decisions that hold up for the whole business as well as for their own part of it. POI’s recognition of Enterra as the only 2026 recipient in the Decision Intelligence Platform category, alongside nine other categories, reflects the work our teams and our clients have put into making that real.”

Enterra views its decision intelligence platform as the foundation on which the other nine recognized capabilities operate. One common platform connects and underpins Enterra’s data management, AI, consumer insight, planning, revenue growth management, and supply chain connectivity capabilities, rather than each standing as a separate product. POI’s profile describes the system as a decision layer above a client’s transactional trade promotion management and ERP systems, optimizing across marketing, sales, demand, and supply chain functions.

AI built for business decisions

Enterra System One runs on Enterra’s Autonomous Decision Science® (ADS®) Platform, which brings together three kinds of capability:

  • Human-like reasoning AI, which represents how each client’s business works: its products, customers, channels, and rules.

  • Explanatory mathematics, which identifies the factors behind each recommendation and shows how it was reached.

  • Nonlinear optimization, which evaluates plans across many variables against a client’s objectives and real-world constraints.

Aila®, the Enterprise Intelligence Engine within Enterra System One, is how business users work with the platform. They ask questions in plain English; Aila runs the analysis, explains the results, and recommends next steps. Generative AI handles the conversation; the recommendations themselves come from the platform’s mathematics and optimization.

Decision intelligence applications for consumer goods

Enterra’s consumer goods applications include:

  • Revenue Growth Intelligence System™: pricing, promotion, and revenue growth decisions, including trade plans optimized within a client’s stated constraints and measured against in-market results.

  • Demand and Supply Chain Intelligence System™: planning that evaluates commercial plans against demand and supply constraints.

  • Consumer Insights Intelligence System™: turning consumer data into decisions about products, marketing, and how shoppers respond to price, promotion, and assortment.

  • Business WarGaming™: detecting competitor and market moves early and testing responses before committing to them.

The 2026 POI Best-in-Class Category Distinctions

POI’s Best-in-Class Category Distinctions recognize vendors whose capabilities best reflect the qualities POI defines for each functional area. Enterra received distinctions in the following ten categories:

  • Artificial Intelligence / Machine Learning

  • Consumer Data & Insights Utilization

  • Data Management

  • Enterprise Planning IBP / S&OP Capabilities

  • Generative AI / Chatbot Assistant / Agentic AI

  • Headquarter Planning

  • RGM Bespoke Solution

  • RGM UX

  • Supply Chain Connectivity

  • Decision Intelligence Platform

To learn more about Enterra’s decision intelligence applications, visit https://www.enterrasolutions.com/.

To access the full POI 2026 Enterprise Planning & Retail Execution Vendor Panorama, visit the POI website: https://poinstitute.com. For more information, please contact Joanie Malin at jmalin@p-o-i.org.

Join us at the POI 2026 Fall Hybrid Summit, November 11–13 in Dallas, to connect, learn more, and see our solutions in action: https://poinstitute.com/events/poi-2026-fall-hybrid-summit/

About Enterra Solutions

Enterra Solutions builds decision intelligence applications for large enterprises. Enterra System One, its Enterprise Decision Intelligence System™, runs on the Autonomous Decision Science® Platform and includes Aila®, its Enterprise Intelligence Engine. It helps companies make connected decisions across revenue growth, marketing, supply chain, and corporate strategy alongside the systems they already run. Enterra is headquartered in Princeton, New Jersey.

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